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The Kuboraum project wants to embody a new point of view by reinterpreting an object, the spectacles , often at this time, essentially utilitarian and now bearer for the label creators of its own codes, values and its own power.
Designed in Berlin and handcrafted in Italy, Kuboraum is the work of LIVIO GRAZIOTTIN AND SERGIO EUSEBI, creators of the label who – Through the two lenses of their eyewear – want us to discover a new dimension. A dimension where we feel as comfortable with ourselves as with the world around us.
Kuboraum is a new brand for le bar a lunettes as I introduced it for this autumn 2020 season.
What’s seduced me with this label is that Kuboraum is in fact part of an independent approach vis-à-vis an industrial logic based on aesthetic massification and the negation of individual freedom.
Kuboraum is “no logo” but “full personality”
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